Press Releases

Announcing the release of "Product Leadership: Pathways to Profitable Innovation, Second Edition" by Dr. Robert G.Cooper.

ANCASTER, ONTARIO, CANADA - January 10, 2005 - The Product Development Institute Inc., today announced the release of Product Leadership: Pathways to Profitable Innovation, Second Edition, by Dr. Robert G.Cooper, internationally recognized expert in the field of new product development and co-founder of the Product Development Institute and of Stage-Gate Inc..

In Product Leadership, 2^nd Edition, Dr. Robert G. Cooper takes Senior Executives through a thought provoking journey, sharing his in-depth expertise and timeless concepts in Product Innovation in a practical yet riveting manner. The book is as vibrant and dynamic as Product Innovation itself!

Cooper creates a compelling outlook on Product Innovation, convincing even the toughest critic and greatest skeptic of its importance. He sheds light upon the top performers in Product Innovation such as Procter & Gamble, Kraft, 3M, and countless others by illustrating best practices, tools, resources and examples used by these leading companies.

Cooper shares a substantial amount of new material and insights with this second edition including:

• The introduction and detailed examination of the Innovation Diamond - the common denominator across all leading innovators
• The introduction to the 'People Topics' - a critical requirement for leaders transforming their company to a more creative and innovative climate
• An updated chapter on the Stage-Gate Process Methodology including new information and ideas on ever-greening your Innovation Process
• New tools, resources and examples used by leading companies which can be adapted and applied at your company

This book is enriched with practical knowledge for Senior Executives who wish to grow their businesses and impact performance through product innovation. The depth and breadth of expertise provided by Dr. Cooper is second to none. A must have for your business library.

It has been hailed by practitioners as: "A complete package on the management of product innovation..Cooper is the quintessential professor on the topic of Innovation. 

For information on this publication and others, visit www.prod-dev.com/books.shtml

About Product Development Institute
Product Development Institute (www.prod-dev.com) is dedicated to helping companies improve their approach to new product development and portfolio management. Led by internationally recognized experts in the field of product development, Drs. Robert Cooper and Scott Edgett, PDI provides executives and managers with a wide range of products and services aimed at improving companies' new product success rates. Cooper and Edgett have worked with more than 800 businesses, including most Fortune 500 companies, and have compiled the largest knowledge base on product development best-practices in the world.