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This New Comprehensive Book Addresses Innovation Strategy As Well As Techniques Organizations Can Utilize To Generate Breakthrough New Product Ideas.

ANCASTER, ONTARIO, CANADA- February 13, 2007- Stage-Gate International One of the greatest challenges faced by innovation executives is a shortage of game-changing ideas for new products. Only 19 percent of businesses have a sufficient ideation front-end to feed their innovation funnel. Given that it takes roughly 100 ideas to yield one successful new product - this is a big problem for many companies.

Famous for introducing ground-breaking new product development viewpoints and practical applications, Dr. Robert G. Cooper and Dr. Scott J. Edgett’s newest book, Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel:

• reveals how organizations can create a steady stream of breakthrough new product ideas
• Provides an unbiased evaluation of every top Idea Generating methods and techniques in use today
• Shares the most creative, interesting and effective methods used by companies such as: Apple, Motorola, Kraft, Procter & Gamble, Swarovski, Toyota, Dupont Polymers, Lucent Technologies, Chempro, Telnor and more

Generating Breakthrough New Product Ideas offers practical solutions and techniques to develop new ideas to feed a dry innovation pipeline and help make your company an innovation machine.“Innovation is one of the most sought after, talked about attributes in business. CEOs stress it and managers are supposed to reward it. But all too often innovation is more theory than practice because initiating and implementing an innovative idea is rarely easy. It often takes a genius idea, several failures, total commitment and plenty of money before the breakthrough product is seen by the public for what it is – something truly unique and extraordinary that can make their lives better in some way. Product advantage – delivering a unique superior product, with real customer benefits, better quality, and a superior value proposition – is the single strongest driver of new product performance. This book focuses on methods to conceive blockbuster, breakthrough and game-changing new product ideas. Only a handful of companies consistently do this.”- Dr. Robert G. Cooper and Dr. Scott J. Edgett

These internationally-recognized experts have drawn nearly 32 years of new product research and in-company experience to put together this latest entry in their extensive collection of publications. The result is an excellent ‘short-list’ of the best techniques and methods and the pros and cons of each so you can quickly assess which are most appropriate for your organization.

Dr. Robert G. Cooper and Dr. Scott J. Edgett are founders of the Product Development Institute, Inc., and Dr. Cooper is the creator of the widely-adopted Stage-Gate process for product innovation. Visit Stage-Gate International at http:www.stage-gate.com for more information on how to improve your approach to new product development and product innovation.

Dr. Robert G. Cooper is a world-renowned expert in new product management. He is the father of the Stage-Gate process, now widely used by leading firms around the world. He has spent more than 30 years studying the practices and pitfalls of over 2,000 new product projects in hundreds of companies. Dr. Cooper is a noted lecturer and consultant to industry. His dynamic seminars and talks have been widely applauded by corporate audiences throughout North America, Europe and Asia. He has published more than 90 academic articles and seven books on new products. Dr. Cooper is a Professor of Industrial Marketing and Technology Management at the Michael G. DeGroote School of Business, McMaster University in Ontario, Canada, and President of the Product Development Institute, Inc

Dr. Scott J. Edgett is internationally recognized for his expertise in new product development and portfolio management. He is a highly-skilled consultant and in-demand speaker, having given keynote addresses, conducted executive seminars and consulted with companies in North America, Europe, the Middle East and Japan. He has spent more than a dozen years researching and observing best practices in product innovation, he has co-authored six books, and published more than 60 academic articles and papers. Dr. Edgett is Chief Executive Officer and co-founder, with Dr. Cooper, of the Product Development Institute, Inc

About Product Development Institute
Product Development Institute (www.prod-dev.com) is dedicated to helping companies improve their approach to new product development and portfolio management. Led by internationally recognized experts in the field of product development, Drs. Robert Cooper and Scott Edgett, PDI provides Executives and Managers with a wide range of products and services aimed at improving companies' new product success rates. Cooper and Edgett have worked with more than 800 businesses, including most Fortune 500 companies, and have compiled the largest knowledge-base on Product Development best-practices in the world.

For further information contact:
Sunil Bechar, Manager, Marketing Communications
T. 905-304-8798
F. 905-304-8799
E.
W. www.prod-dev.com