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News ReleaseWorld Renowned Innovation Expert, Dr. Robert G. Cooper, Advises Companies to ‘Innovate or Die’ in a Televised Interview ANCASTER, ONTARIO, CANADA – March 14, 2010 - Stage-Gate International today announces Dr. Robert Cooper’s annual trip to Australia and New Zealand during the month of March 2010. Robert Cooper, the world’s top innovation scholar, will lead events on product innovation success, with a focus on using innovation as a growth strategy during a recession. During an interview with 3News.co.nz, Cooper’s key message for companies is ‘true innovation is required for new product profits’. View the 2 minute news clip. View clip. Award-winning author, researcher and public speaker, Cooper is known for delivering top notch speaking engagements that cut through the issues and offer numerous real company examples to convey his important messages. Some of the public events that are open to business executives include:
Cooper’s interview and recent presentations are based on his popular book, Product Innovation and Technology Strategy, which was released September 2009. The book provides business executives with a practical roadmap that can help them to chart a strategic direction and focus for their product innovation efforts. The book can be purchased at www.prod-dev.com. About Robert G. Cooper Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world’s most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers. A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA. Visit Stage-Gate International at www.prod-dev.com for more on how to improve your approach to new product development. For speaker and media inquires contact: Media Link: http://www.prod-dev.com/media.php Product Development Institute Product Development Institute is dedicated to helping companies improve their approach to new product development and portfolio management. The Institute has conducted some of the world's most comprehensive research and best practices in new product development - research that has led to some of the most important discoveries in product innovation such as: the widely used Stage-Gate® system; the concept of New Product Portfolio Management; and the Innovation Diamond™ Framework.
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