Press Releases

Marketing Management features Dr. Robert G. Cooper with a Cover Article on Production Innovation

ANCASTER, ONTARIO, CANADA – April 28, 2006 – Product Innovation Guru, Dr. Robert G. Cooper, discusses the next generation Stage-Gate® system in “Formula for Success’, published in the April issue of the American Marketing Association’s premier magazine, Marketing Management.

In the article, Dr. Cooper describes how companies can improve their success rates in product innovation with the next generation Stage-Gate® system. “NexGen™ Stage-Gate is leaner, faster and more flexible than previous generations of Stage-Gate®,” explains Cooper. “I have discovered seven new principles of lean, rapid and profitable new product development and have built them directly into NexGen™ Stage-Gate® to maximize productivity in product innovation.”

To download a copy of ‘Formula for Success’ visit www.stage-gate.com or for information on Marketing Management, visit the American Marketing Association www.marketingpower.com.

About Product Development Institute
Product Development Institute (www.prod-dev.com) is dedicated to helping companies improve their approach to new product development and portfolio management. Led by internationally recognized experts in the field of product development, Drs. Robert Cooper and Scott Edgett, PDI provides executives and managers with a wide range of products and services aimed at improving companies' new product success rates. Cooper and Edgett have worked with more than 800 businesses, including most Fortune 500 companies, and have compiled the largest knowledge base on product development best-practices in the world.