Press Releases

Dr. Robert G. Cooper's best selling book receives accolades from prestigious marketing magazine

ANCASTER, ONTARIO, CANADA - April 29, 2006 - The Product Development Institute, today announced the featured book review of Dr. Robert G. Cooper's best selling book 'Product Leadership' in the prestigious Marketing Management magazine.

Marketing Management (MM) is the premier publication of the American Marketing Association (AMA), the world's largest professional association for marketers. In his book review, featured in April's issue of MM, R.M. Erik Gordon, Associate Dean and Marketing Professor at the Graduate Division of Business Management, Johns Hopkins University, describes Cooper's Product Leadership as ".one of the better books for marketers who work in companies that develop technological new products.."

In the book, Cooper reveals what winners do to succeed in the war of new product innovation. An invaluable asset to managers of all critical business functions, the book provides them with the tools and techniques required to implement and oversee systematic high-quality new product processes, develop new product strategies, manage product portfolios and determine which products to kill and which to back with resources.

About Product Development Institute
Product Development Institute (www.prod-dev.com) is dedicated to helping companies improve their approach to new product development and portfolio management. Led by internationally recognized experts in the field of product development, Drs. Robert Cooper and Scott Edgett, PDI provides executives and managers with a wide range of products and services aimed at improving companies' new product success rates. Cooper and Edgett have worked with more than 800 businesses, including most Fortune 500 companies, and have compiled the largest knowledge base on product development best-practices in the world.