Dr. Robert Cooper and Dr. Scott Edgett featured as valuable resources in the 2nd Edition of “Business The Ultimate Resource” book.

USA Today refers to it as “… the closest we have to a business bible.”

ANCASTER, ONTARIO, CANADA – June 26, 2007- Stage-Gate Inc., a Member Company of the Product Development Institute Inc., is pleased to announce that both Cooper and Edgett have been featured in the popular business reference guide, “Business The Ultimate Resource” as best practices in New Product Development.

The book features a number of Cooper and Edgett’s ‘innovation’ best practices and articles;  “Managing New Product Portfolios” and “Introducing a New Product”.  In addition, their best-selling books “Portfolio Management for New Products (2nd Edition), “Product Leadership: Pathways to Profitable Innovation (2nd Edition), and “Winning at New Products: Accelerating the Process from Idea to Launch” (3rd Edition) have been ranked as the top must-have resources in New Product Development.

BUSINESS The Ultimate Resource has been described as “An MBA between two covers”.  Business is the only comprehensive, state-of-the-art guide to every aspect of business and management.  BUSINESS features original essays and interviews by nearly 200 of the world’s top practitioners, thought leaders, and academics. Contributions made by Cooper and Edgett make this a comprehensive reference book that collectively illuminates the state-of-the-art in business thinking and practices.   

About Stage-Gate Inc.
Stage-Gate Inc. helps companies achieve growth through successful product innovation. The unparalleled breadth and depth of our founders’ research - internationally recognized thought leaders Dr. Robert G. Cooper and Dr. Scott J. Edgett - enable us to create relevant, practical products and services to help companies improve their innovation performance results.
We offer proven solutions to the most critical challenges in product innovation through our widely recognized and implemented products, our highly regarded and trusted consulting services, our award-winning research papers, best-selling books and first-rate seminars.
We also conduct unbiased, expert evaluation and validation of 3rd party innovation enabling tools through our Stage-Gate Alliance Program and Stage-Gate Ready Certification Program. 

About the Stage-Gate® Idea-to-Launch System
Stage-Gate is a business system designed to drive new products and technologies from idea to market faster and with higher rates of commercial success. Invented by Dr. Robert G. Cooper in 1985 as a result of his groundbreaking research studies, Stage-Gate is now widely accepted by industry as the preferred method for new product commercialization. According to the Product Development and Management Association (PDMA) and Advanced Market Research (AMR) the percentage of companies in North America, using a stage and gate system is almost 80%. For more information on the evolution of Stage-Gate, view this downloadable story of its history.

Dr. Robert G. Cooper
Dr. Robert G. Cooper is one of the most influential thought leaders in the business world today.  He is the father of the widely implemented Stage-Gate Idea-to-Launch innovation system which has been adopted by almost 80% of North American companies seeking to drive successful growth through product innovation.  Stage-Gate is considered to be one of the most important discoveries in the field of innovation management. Cooper has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in thousands of companies and has assembled the world’s most comprehensive research database on the topic. His dynamic seminars, consulting advice and keynote presentations have been widely applauded by corporate and business event audiences throughout North America, Europe and Asia making him one of the most sought-after speakers. A prolific author, he has published more than 90 academic articles and seven books on new products, including the best selling ‘Winning at New Products, 3rd Edition’ and ‘Portfolio Management for New Products, 2nd Edition’.  He is the recipient of numerous prestigious awards including the Maurice Holland Award from the Industrial Research Institute (IRI) and the Hustad Award from the Product Development and Management Association (PDMA).    Dr. Cooper is a Professor of Industrial Marketing and Technology Management at the Michael G. DeGroote School of Business, McMaster University in Ontario, Canada and Senior Fellow at the Institute for the Study of Business Markets at Penn State in Pennsylvania, United States.  Dr. Cooper can be reached at .

Dr. Scott J. Edgett
Dr. Scott J. Edgett is an internationally recognized expert in product innovation and pioneer of the ever-important practice of portfolio management for new products. He is also credited with the groundbreaking introduction of best practices for companies specializing in service development.  He is a sought-after consultant and high profile speaker and has delivered keynote addresses at numerous top innovation and management business events.  He has spent more than a dozen years researching and observing best practices in product innovation, has co-authored six books, and published more than 60 academic articles and papers. Dr. Edgett is Chief Executive Officer and co-founder, with Dr. Cooper, of Stage-Gate Inc. where he now leads the transformation of the world’s leading innovation research discoveries into practical and relevant products and services for companies trying to achieve profitable growth through product innovation.