Press Releases

NEW BOOK – A Comprehensive Collection of Best Practices in Product Innovation

ANCASTER, ONTARIO, CANADA – Product innovation professionals and executives have a new resource to help guide their efforts to successfully generate and launch new products and services in an increasingly tough economy. In their latest book, Successful Product Innovation: A Collection of Our Best, Dr. Robert G. Cooper and Dr. Scott J. Edgett present a carefully chosen selection of articles and readings to help companies advance their new product development efforts.  

Stellar new product development is no accident. Coopers and Edgett’s three decades of research has yielded insights into the secrets of success and best practices in product innovation. This selection of articles strategically focuses on the four points of performance that drive a business’s new project success, as illustrated in the Innovation Diamond™. These points are:

• Product Innovation and Technology Strategy
• Portfolio Management
• Stage-Gate^® Idea-to-Launch System
• Climate, Culture and Leadership

Winning at product innovation has less to do with luck and more to do with a well designed and disciplined approach. This book, authored by the most influential thought leaders in product innovation, will help you to implement best practices that lead to breakthrough innovation.

If excelling in product innovation is a key goal, then this book is a must read. Learn how to improve your product innovation results and become a best performing company. Order Successful Product Innovation: A Collection of Our Best today!

“Product innovation is king! CEOs continue to rate innovation capability as a critical driver for their future business success as they focus on increasing profitability and growth.”
  - Scott J. Edgett

About the Authors
Dr. Robert G. Cooper and Dr. Scott J. Edgett are recognized as the world’s foremost experts in the ever important field of product innovation. The creators of the world’s most widely implemented innovation process, Stage-Gate, their best practice research and resulting methodologies have led to some of the most important discoveries in product innovation today. They were the first to pinpoint what discriminates winning products, to build the most accurate product success predictive tool, and the first to introduce the concept of portfolio management for new products. Their collective works are considered to have achieved the most powerful impact on performance in product innovation today. Visit Stage-Gate International at www.stage-gate.com for more information on how to improve your approach to new product development.

For further information contact:

For media or interview requests contact:
Michelle Jones
Phone: +1-905-304-8798 ext. 223
Fax: +1-905-304-8799
Email:

For book inquires contact:
Izabella Lis, Product Manager
T. 905-304-8797
F. 905-304-8799
E.
W. www.stage-gate.com

Product Development Institute is dedicated to helping companies improve their approach to new product development and portfolio management. The Institute has conducted some of the world's most comprehensive research and best practices in new product development - research that has led to some of the most important discoveries in product innovation such as: the widely used Stage-Gate^® system; the concept of New Product Portfolio Management; and the Innovation Diamond™ Framework.

With over sixty years of research and professional advisory experience combined, co-founders Dr. Robert G. Cooper and Dr. Scott J. Edgett are globally recognized as leaders in the area of new product development and new product portfolio management. They have been published more than 200 times and have written eleven books; creating a wide body of research knowledge. Dr. Cooper and Dr. Edgett have worked with 1,000+ companies including many of the Global 1000. They have compiled the largest body of knowledge on product innovation best-practices in the world.