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Press ReleasesThe Product Development Institute Hosts Best Practices Seminar in Washington, D.C. with The Institute for the Study of Business Markets (ISBM) ANCASTER, ONTARIO (September 1, 2009) – The Product Development Institute is pleased to announce that it will be jointly hosting its third best practices seminar with ISBM. This event will be held in the Washington area (Alexandria, VA). “The seminar topic ‘Deciding Your New Product Portfolio: Making Strategic Choices and Picking Winners’ was selected for its timely importance to ISBM member firms,” notes Michelle Jones, Executive Vice President of Stage-Gate International “The two day program features Dr. Robert Cooper as the seminar leader and its content and material is tailored to address the specific needs of innovation executives leading business-to-business organizations.” This 2-day event will be held on September 22 and 23, 2009. The Institute for the Study of Business Markets (ISBM) at Penn State's Smeal College of Business is an alliance partner with Stage-Gate International hosting joint seminars, such as this one, is one way in which ISBM and Product Development Institute work closely together to conduct high quality research and develop best practices and methods in the specialty field of product innovation for organizations with a focus on business-to-business markets. For more than two decades, Dr. Robert G. Cooper, ISBM Distinguished Fellow and creator of the world's most widely implemented new product development process, Stage-Gate®, has been delivering best practice consultation and custom training to ISBM member firms. To register for this event visit www.prod-dev.com or call +1-905-304-8798. Contact Product Development Institute Product Development Institute is dedicated to helping companies improve their approach to new product development and portfolio management. The Institute has conducted some of the world's most comprehensive research and best practices in new product development - research that has led to some of the most important discoveries in product innovation such as: the widely used Stage-Gate® system; the concept of New Product Portfolio Management; and the Innovation Diamond™ Framework. With over sixty years of research and professional advisory experience combined, co-founders Dr. Robert G. Cooper and Dr. Scott J. Edgett are globally recognized as leaders in the area of new product development and new product portfolio management. They have been published more than 200 times and have written thirteen books; creating a wide body of research knowledge. Dr. Cooper and Dr. Edgett have worked with hundreds of companies including many of the Global 1000. They have compiled the largest body of knowledge on product innovation best-practices in the world. The Institute for the Study of Business Markets (ISBM), headquartered in the Smeal College of Business at Penn State, is the largest global, real-time knowledge-creating network addressing the needs of Business-to-Business marketers, salespeople, and senior managers across all industries. ISBM has assembled a network of more than 100 field researchers from leading universities and institutes around the world. The foundation of the ISBM is a three-tiered integrated platform--Research, Education and Networking and Interchange. ISBM research spans the entire practice of business-to-business markets and delivers expert knowledge that can be applied to all dimensions of the marketing and sales cycle. From executive to practitioner, member firms benefit from research driven new knowledge, professional development programs and best practice tools and techniques to achieve excellence within their marketing and sales teams. Since 1983, the ISBM has been serving all industries--chemical, industrial, manufacturing, information technology, and beyond. For more information on the ISBM, visit www.isbm.org |
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