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Press ReleasesStage-Gate International Enters Alliance With The Institute for the Study of Business Markets (ISBM) UNIVERSITY PARK, PA (November 8, 2007)–The Institute for the Study of Business Markets (ISBM) at Penn State's Smeal College of Business is pleased to announce that it has recently entered into an alliance agreement with Stage-Gate International The alliance will enable the two organizations to work more closely together to conduct high quality research and develop best practices and methods in the specialty field of product innovation for organizations with a focus on business-to-business markets. For more than two decades, Dr. Robert G. Cooper, President of Stage-Gate International, ISBM Distinguished
Fellow and creator of the world's most widely implemented new product development process,
Stage-Gate®, has been delivering best practice consultation and custom training
to ISBM member firms. The 1st jointly hosted public seminar being offered as a result of the unique alliance is scheduled for March 18-19, 2008 in Clearwater, Florida. “The seminar topic ‘Developing a Product Innovation Strategy and Deciding your New Products Portfolio’ was selected for its timely importance to ISBM member firms,” notes Michelle Jones, Executive Vice President of Stage-Gate International “The two day program features Dr. Cooper as the seminar leader and its content and material is tailored to address the specific needs of innovation executives leading business-to-business organizations.” To register for this event visit www.stage-gate.com or call +1-905-304-8797. Contact Stage-Gate International (SGI) has a proven track record of helping companies improve their product innovation processes and capabilities. A widely recognized and trusted brand, Stage-Gate International accelerates client success with a unique offering of products, highly regarded consulting services, award-winning research papers, best-selling books and first-rate seminars. Co-founded and led by internationally recognized thought leaders, Dr. Robert Cooper and Dr. Scott Edgett, Stage-Gate International’s products and services are grounded in the world’s most comprehensive library of research and best practices on the topic of new product innovation. Organizations and individuals access SGI products and services through Stage-Gate International’s Professional Services, official Stage-Gate Alliance Members, stage-gate.com, and parent company Product Development Institute, prod-dev.com. Clients include over 5000 companies of all sizes across all industries as well as numerous government entities, educational institutions and professional business event organizers. The Institute for the Study of Business Markets (ISBM), headquartered in
the Smeal College of Business at Penn State, is the largest global, real-time knowledge-creating
network addressing the needs of Business-to-Business marketers, salespeople, and senior managers
across all industries. ISBM has assembled a network of more than 100 field researchers from
leading universities and institutes around the world. The foundation of the ISBM is
a three-tiered integrated platform--Research, Education and Networking and Interchange. ISBM
research spans the entire practice of business-to-business markets and delivers expert knowledge
that can be applied to all dimensions of the marketing and sales cycle. From executive to
practitioner, member firms benefit from research driven new knowledge, professional development
programs and best practice tools and techniques to achieve excellence within their marketing
and sales teams. Since 1983, the ISBM has been serving all industries--chemical, industrial,
manufacturing, information technology, and beyond. |
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