| |
News Release
Stage-Gate Inc. Enters
Alliance With The Institute for the Study of Business Markets (ISBM)
UNIVERSITY PARK, PA (November 8, 2007)–The Institute for the Study of Business Markets
(ISBM) at Penn State's Smeal College of Business is pleased to announce that it has recently
entered into an alliance agreement with Stage-Gate Inc. The alliance will enable
the two organizations to work more closely together to conduct high quality research and
develop best practices and methods in the specialty field of product innovation for organizations
with a focus on business-to-business markets.
For more than two decades, Dr. Robert G. Cooper, President of Stage-Gate Inc., ISBM Distinguished
Fellow and creator of the world's most widely implemented new product development
process, Stage-Gate®, has been delivering best practice consultation and
custom training to ISBM member firms.
“Helping our member firms achieve profitable growth through innovation in product and services
is an area of major focus for the Institute. By formalizing the relationship with Stage-Gate Inc.,
we see opportunity to increase the value we deliver to our member firms as they respond to the ever
increasing complexities of growth in business markets” said Dr. Ralph Oliva, Executive Director
of the ISBM. “Through this alliance, we will actively engage with Cooper and Edgett in joint
seminars, research projects and best practice sharing to enhance our delivery of leading-edge thinking
in innovation for our member community” continued Oliva.
The 1st jointly hosted public seminar being offered as a result of the unique alliance
is scheduled for March 18-19, 2008 in Clearwater, Florida. “The seminar topic ‘Developing
a Product Innovation Strategy and Deciding your New Products Portfolio’ was selected
for its timely importance to ISBM member firms,” notes Michelle Jones, Executive
Vice President of Stage-Gate Inc. “The two day program features Dr. Cooper
as the seminar leader and its content and material is tailored to address the specific
needs of innovation executives leading business-to-business organizations.”
To register for this event visit www.stage-gate.com or
call +1-905-304-8797.
Contact
Executive Vice President
Stage-Gate Inc.
+1-905-304-8797
www.stage-gate.com
Stage-Gate Inc.
Stage-Gate Inc. (SGI) has a proven track record of helping companies improve their product
innovation processes and capabilities. A widely recognized and trusted brand, Stage-Gate
Inc. accelerates client success with a unique offering of products, highly regarded consulting
services, award-winning research papers, best-selling books and first-rate seminars. Co-founded
and led by internationally recognized thought leaders, Dr. Robert Cooper and Dr. Scott
Edgett, Stage-Gate Inc.’s products and services are grounded in the world’s
most comprehensive library of research and best practices on the topic of new product innovation. Organizations
and individuals access SGI products and services through Stage-Gate Inc.’s Professional
Services, official Stage-Gate Alliance Members, stage-gate.com, and parent company Product
Development Institute, prod-dev.com. Clients include over 5000 companies of all sizes
across all industries as well as numerous government entities, educational institutions
and professional business event organizers.
The Institute for the Study of Business Markets (ISBM), headquartered
in the Smeal College of Business at Penn State, is the largest global, real-time knowledge-creating
network addressing the needs of Business-to-Business marketers, salespeople, and senior
managers across all industries. ISBM has assembled a network of more than 100 field researchers
from leading universities and institutes around the world. The foundation of the ISBM
is a three-tiered integrated platform--Research, Education and Networking and Interchange. ISBM
research spans the entire practice of business-to-business markets and delivers expert
knowledge that can be applied to all dimensions of the marketing and sales cycle. From
executive to practitioner, member firms benefit from research driven new knowledge, professional
development programs and best practice tools and techniques to achieve excellence within
their marketing and sales teams. Since 1983, the ISBM has been serving all industries--chemical,
industrial, manufacturing, information technology, and beyond.
For more information on the ISBM, visit www.isbm.org |
