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Press Releases
Dr. Robert Cooper, Product Innovation Guru, and Microsoft Corporation release White Paper focused on growing your business through successful Product Innovation ANCASTER, ONTARIO, CANADA – December 1, 2005 The Product Development Institute, today announced the release of a Microsoft White Paper authored by Dr. Cooper which focuses on what is believed to be the most important challenge facing businesses today – achieving growth through successful product innovation. The White Paper ‘Winning at New Products: Pathways to Profitable Product Innovation’ explores the proven methods and techniques used by the world’s most successful and innovative companies. “The best performing innovators take a profoundly different approach to product innovation,” reports Dr. Cooper. “Through studying and working with these companies I have pinpointed four distinct drivers of success: product and innovation technology strategy, new product portfolio management, product innovation process, and climate. Taking an integrative approach to all four drivers is a key discovery as well as the proven practices and techniques used within each of the four drivers”. Dr. Cooper has developed an approach he calls The Innovation Diamond™ which illustrates how companies of all sizes can implement the same practices that have been working for top performing innovators for years. The Diamond demystifies the complex and risky business of product development and can be used by business executives to guide their efforts to achieve growth through successful new products. Microsoft Corporation has engaged Dr. Cooper to deliver several keynote presentations on the topic to key internal stakeholder groups as well as to several of their customers. About Product Development Institute |
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