Product Leadership - Pathways to Profitable Innovation (Second
Edition)
Hard Cover
Product Leadership is written for senior managers and executives
with a mandate to lead their businesses to profitable product
innovation. Product Leadership, Second Edition is the advanced
course – a comprehensive guide to how executives should
think about new product innovation. It doesn’t just
explain what strategies are helpful to a company’s success
– it tells how much they help and how to go about charting
a competitive strategy for product innovation. Showcasing
examples from the winners, Robert G. Cooper demonstrates that
it takes a commitment from all managers to triumph over the
competition and become a leader in the new products war.
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| Most businesses
fall far short of the performance in product development
achieved by leading firms by a factor of 2x or more. It’s
no accident that top performers consistently win at new
products. The top 20% of companies earn twice as much
for their money. Their success rate in product innovation
is closer to 80% while the bottom 20% of companies is
closer to 38%. |
This executive series book focuses on Cooper’s
breakthrough Innovation Diamond™, the Product
Innovation and Technology Strategy and how to foster
a culture that stimulates breakthrough product innovation.
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