New Product Development Books Online

NEW PRODUCT DEVELOPMENT BOOKS

Are you winning at product innovation?

These best-selling books written by internationally recognized thought leaders, Dr. Robert G. Cooper and Dr. Scott J. Edgett, address the complex issues surrounding product innovation.

Generating Breakthrough New Product Ideas Book Cover

$34.95 US

GENERATING BREAKTHROUGH NEW PRODUCT IDEAS

	Add to Cart
	More Info
	Related Seminars
Drive growth with a steady stream of breakthrough new product ideas – transform your organization into an innovation machine.

$29.95 US

LEAN, RAPID AND PROFITABLE NEW PRODUCT DEVELOPMENT

	Add to Cart
	More Info
	Related Seminars
Top performing product innovators are achieving breakthroughs with innovation productivity using NexGen™ Stage-Gate.

$29.00 US

WINNING AT NEW PRODUCTS (Third Edition)

	Add to Cart
	More Info
	Related Seminars
Consistent product innovation is vital to corporate growth. Discover the proven factors that drive new product success.

Product Leadership: Pathways to Profitable Innovation Book Cover

$29.95 US

PRODUCT LEADERSHIP: PATHWAYS TO PROFITABLE INNOVATION (Second Edition)

	Add to Cart
	More Info
	Related Seminars
Lead your way to successful growth through new products – learn to work the Innovation Diamond™.

Portfolio Management for New Products Book Cover

$44.00 US

PORTFOLIO MANAGEMENT FOR NEW PRODUCTS (Second Edition)

	Add to Cart
	More Info
	Related Seminars
Companies that achieve proven product performance time after time do so by optimizing their portfolio of investments.

$39.95 US

PRODUCT DEVELOPMENT FOR THE SERVICE SECTOR

	Add to Cart
	More Info
	Related Seminars
The world’s most profitable service developers have successfully tailored Stage-Gate to accelerate time to market.

Best Practices in Product Innovation Book Cover

$495.00 US

BEST PRACTICES IN PRODUCT INNOVATION: What Distinguishes Top Performers

	Add to Cart
	More Info
	Related Seminars
Top performers take a profoundly different approach to product innovation.