Leading Product Innovation and Technology Strategy:
Creating Shareholder Value through Product Innovation



Contact Valerie Sather by phone 905.304.8798
or by email for seminar information.

Led by: Dr. Robert G. Cooper

Why Attend

The most successful innovators not only achieve handsome profits but their product innovation efforts also help to realize company business goals. How do they do it? Simply, they think and plan strategically. A clearly articulated Product Innovation and Technology Strategy can focus efforts and resources and achieve more meaningful innovations. Achieving growth through product innovation should not be a gamble nor should it be left to serendipity. Don’t just settle for results – strive for results that will create value for your company and your shareholders.

5 reasons you and your colleagues should attend:
  1. Achieve high IMPACT by prioritizing projects with the greatest strategic alignment
  2. Achieve greater return on your product innovation investment with improved project selection – PROFITABLE projects that are also strategically important to the company
  3. Optimize scarce resources - FOCUS ideation and innovation efforts on problems that are important to solve
  4. Achieve the necessary BUY-IN to your product innovation and technology strategy – do it right the first time – use a world-class approach
  5. RECHARGE the way your management team thinks about the way product innovation can add value to the company

Receive credits toward your NPDP certification through the PDMA

 

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