Deciding Your New Product Portfolio: Making Strategic Choices and Picking Winners

Led by Dr. Robert G. Cooper

Date: October 7-8, 2013
Location: Philadelphia, PA
Hotel: Hyatt at The Bellevue

Register

$1995 US


  • Overview
  • Why Attend
  • Testimonials
  • Agenda
  • Logistics

Register

Or Register by Phone:
Call +1-905-304-8797
(9:00am - 5:00pm EST)

Thought-Leadership

Businesses that are most likely to succeed at new products are those that implement a company-specific new product idea-to-launch process, have a well-defined new product strategy at its core, and are disciplined around project selection. Join Dr. Robert Cooper for the seminar, ‘Deciding Your New Product Portfolio: Making Strategic Choices and Picking Winners’ as he highlights the salient points of effective product innovation, strategic alignment, and portfolio management.

This compelling two-day event will provide attendees with a step-by-step guide for developing an effective product innovation strategy and strategic portfolio management system to facilitate project selection and resource allocation decisions.

Learn about:

  • An Executive Framework to develop your Product Innovation and Technology Strategy, and Roadmaps 
  • The vital role of governance in your organization to ensure the components of your strategy align
  • Application of strategic buckets, strategic road maps and resource deployment decisions
  • The critical link between portfolio management and your innovation strategy
  • Achieving high impact results by prioritizing projects with the greatest strategic alignment

BONUS: All attendees to the seminar will receive a complimentary copy of the book, Product Innovation and Technology Strategy.

Dr. Robert G. Cooper is recognized as the world’s foremost expert in the ever important field of product innovation. He pioneered the original research that led to many groundbreaking discoveries including the Stage-Gate® Idea-to-Launch process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management.


Register

Or Register by Phone:
Call +1-905-304-8797
(9:00am - 5:00pm EST)

Attend This Seminar and Benefit from These Key Deliverables

Learn how to define areas of strategic focus for your company's product development efforts - where to invest and which areas to avoid - to better direct selection decisions.

  1. Maximize the productivity of your development portfolio through an effective portfolio management system
  2. Define your strategy – which markets, technologies and products types do you focus your product development efforts on?
  3. Achieve strategic alignment using strategic buckets and product roadmaps
  4. Understand the tools to use for effective gates and portfolio reviews
  5. Learn how to rank and prioritize projects – pick the winners
  6. Maximize the value of your portfolio with scorecards and the productivity index
  7. Establish a balance of projects, short and long term, high and low risk, across markets and technologies.
  8. Develop strategic buckets to help make R&D resource allocation decisions

Register

Or Register by Phone:
Call +1-905-304-8797
(9:00am - 5:00pm EST)

Testimonials

Companies That Have Attended Our Executive Seminars

“The professional content of the seminar is very relevant and the way it was presented by Robert Cooper was elegant – the content was interesting and he managed to hold the participants’ attention. Especially, all the good examples and histories from ‘the real world’ were great!"
Bo Jürgensen, Senior Vice President, R&D Bang & Olufsen Denmark

"Bob Cooper’s pioneering work has set the standard for excellence in product development."
Dr. Barry Siadat, former Chief Technology Officer, Honeywell Corp, USA

“This seminar was outstanding. Unlike other training where I’ve picked up various metrics or best practices, I have learned an industry agnostic methodology.”
Carl McGowan, Portfolio Manager, Hewlett-Packard Company

 “I have attended three Stage-Gate International seminars. In all seminars, the entire team is very knowledgeable, professional, passionate and best-in-class in everything they do! The materials are well-organized and extremely informative.”
Wally Slone, SVP Business Solutions, Fresenius Product and Hospital Group

“Bob Cooper is an academic with a ‘hard hat’ – his concepts are thoroughly research-based and yet his experience is practical and implementation focused.” 
Scott R. Foust, SVP , First Data Corporation

“Bob has a great delivery style – just the right mix of theory & fundamentals, practical applications and ‘real life’ examples.”
Rob Reale, Director Technology and Solutions, Direct Energy Business Services


Register

Or Register by Phone:
Call +1-905-304-8797
(9:00am - 5:00pm EST)

Day One

8:00  Registration and Continental Breakfast

8:00  Welcome and Introduction

8:45  Impact of a Product Innovation Strategy

  • Why strategy and portfolio management are so important
  • Measurable impacts of having a clearly articulated product innovation strategy – what you stand to gain

9:15  Team Exercise: Identifying the major challenges to product development in your business

10:00 Networking Break

10:15 Crafting a Product Innovation Strategy, Part I: Defining Your Goals & Selecting the Arenas

  • Realistic goal-setting for product innovation
  • Strategic Arenas – deciding where you should focus your R&D efforts

12:00 Networking Lunch

1:00 Crafting a Product Innovation Strategy, Part II: Your Attack Plans

  • Attack Plans – deciding how to ‘win’ in each arena
  • Entry Strategies – deciding how to enter a new market

2:00  Team Exercise: Developing an Innovation Strategy in Your Business

2:30  Networking Break

2:45  Crafting a Product Innovation Strategy, Part III: Deployment, Buckets & Roadmaps

  • The link between a product innovation strategy and portfolio management
  • Strategic Bucket method – what it is and how to benefit
  • Strategic Product Roadmaps – what are they and how leading firms are using them to capture value

4:45  Team Exercise: Buckets & Roadmaps

5:00  Questions & Answers

5:15  End of Day One

5:30  Networking Reception

 

Day Two

8:00  Continental Breakfast

8:15 An Effective Idea-to-Launch Development Process with Gates

  • Prerequisites for effective Portfolio Management

9:00 Best Practices in Portfolio Management: Part I

  • The impact of an effective portfolio management system – benefits for your business
  • Five goals of portfolio management – how they link to better performance

10:00 Networking Break

10:15 Team Exercise: Identifying the major challenges to product development in your businesses

11:00 Best Practices in Portfolio Management: Part I

  • Selecting high-value projects – the best metrics, charts and techniques
  • Your portfolio’s potential value – is it sufficient?
  • Techniques for allocating resources to maximize value

12:00 Team Exercise: Key learnings & actions from portfolio management

12:30 Networking Lunch

1:00 Developing a Portfolio Management System for Your Business

  • An executive framework to guide your efforts
  • Strategic and tactical considerations when designing a portfolio review process
  • Answers to tough challenges: valuing risky projects, measuring success, selecting metrics and designing portfolios for diverse organization structures

2:30  Networking Break

2:45  Implementing Portfolio Management

3:45 Team Exercise: My Action Plan – Next Steps

4:15  Questions and Wrap-Up

4:30  End of Seminar – Beginning of Implementation!

 


Register

Or Register by Phone:
Call +1-905-304-8797
(9:00am - 5:00pm EST)

Program Information

Dates and Time: October 7-8, 2013
Registration and continental breakfast will begin at 7:30 a.m. Session begins at 8:00 a.m. on October 7, and concludes on October 8 at 4:00 p.m.

Location and Accommodations:
Location: Philadelphia, PA
Hotel: Hyatt at The Bellevue

Book your hotel accommodations online here or call the Hyatt at The Bellevue at +1 215 893 1234 and mention that you are attending the 'Stage-Gate' event to receive a special group rate. Please hurry to book your hotel reservations. The special discount rate is for a limited time only.

Enrollment Fee:
$1,995 USD/person. Fee includes all seminar materials, breakfasts, luncheons, refreshment breaks, and networking reception

Save Up to $400:

  • Save $200 – register now to receive the Early Bird Discount (limited-time offer)
  • Save $200 – register a team of three of more and save $200 per delegate

Registration Includes:

  • Continental breakfast, lunch and refreshments
  • Complimentary networking cocktail reception
  • Comprehensive seminar manual to serve as a permanent reference.
Bonus

A FREE copy of Cooper and Edgett’s latest book on Product Innovation

Receive credits toward your NPDP certification through the PDMA

 

Benefits of Team Attendance

If you can bring colleagues to the event, so much the better… this initiative requires a team effort and it’s always good to have a small team, rather than just one person, to implement what’s been learned. Inquire about our Team Discounts - call Izabella Lis at +1-905-304-8797 or by email izabella.lis@stage-gate.com.

  • Not sure if this seminar is right for you?
  • Want to accelerate your results by training the entire team?
  • Want to bring this seminar onsite to your company?
  • Unable to find a topic that matches your training needs?
Contact Izabella Lis at +1-905-304-8797 or by email izabella.lis@stage-gate.com
for seminar information and group discounts.

Cancellation Policy

Should you be unable to attend for any reason, please inform us in writing no later than ten business days prior to the event start date for a credit voucher for the full amount. If you prefer, a full refund less a $200 US non-refundable deposit will be issued. No refunds or credits will be given for cancellations received within ten business days of the event.

Plan to also attend this upcoming seminar:

Implementing and Sustaining Your Idea-to-Launch Innovation Process: A Best Practice Approach Winning at New Products: Proven Roadmap for Success

Date: April 8-9, 2013
Location: Alexandria, VA
Hotel: Lorien Hotel & Spa

Stage-Gate® is a registered trademark
© 1996 - 2013 Product Development Institute Inc.
Links | Glossary | Site Map
Security/Privacy Policy | Trademarks