Press Releases

The Product Development Institute Releases Portfolio Management for New Products, Second Edition

ANCASTER, ONTARIO, CANADA -December 21, 2001-The Product Development Institute, today announced the release of Portfolio Management for New Products, Second Edition, by Dr. Robert G. Cooper and Dr. Scott J. Edgett, internationally recognized experts in the field of new product development and co-founders of the company.

The book studies portfolio management strategies utilized by numerous companies, and examines the best strategies for successful portfolio management. It has been hailed by practitioners as: "A must-read for the business executive", Dr. Robert S. Wood, Director of Research Planning, Rohm and Haas Company, and "A great book for anyone wanting to develop winning new products", Charles S. Coffey, Executive Vice President, Business Banking, Royal Bank of Canada.

The book discusses the four goals of portfolio management: maximizing portfolio value, achieving portfolio balance, aligning the portfolio to strategy, and selecting the right number of projects. It also outlines common issues and pitfalls organizations encounter when implementing a portfolio management process. Finally, the book develops recommendations and design techniques for organizations to achieve successful portfolio management.

About Product Development Institute
Product Development Institute (www.prod-dev.com) is dedicated to helping companies improve their approach to new product development and portfolio management. Led by internationally recognized experts in the field of product development, Drs. Robert Cooper and Scott Edgett, PDI provides executives and managers with a wide range of products and services aimed at improving companies' new product success rates. Cooper and Edgett have worked with more than 800 businesses, including most Fortune 500 companies, and have compiled the largest knowledge base on product development best-practices in the world.

For further information please contact:

Scott J. Edgett
Product Development Institute
Tel: +1 905 304 8798
edgett@prod-dev.com