Press Releases

Once Again, Dr. Robert G. Cooper makes Top 10 Best-Seller List

ANCASTER, ONTARIO, CANADA - June, 2002-For the second time this year, Product Leadership: Creating and Launching Superior New Products made the top 10 Business Books best-seller list for the National Post. Authored by Dr. Robert G. Cooper, internationally recognized expert in the field of new product development, the book has continued to be popular among executives.

The book reveals what winners do to succeed in the development of new products. It provides numerous tools and techniques required to implement and oversee systematic high-quality new product processes, develop new product strategies, manage product portfolios, determine which products to kill and which to back with resources, and how to foster ingenuity to outperform the competition.

About Product Development Institute
Product Development Institute (www.prod-dev.com) is dedicated to helping companies improve their approach to new product development and portfolio management. Led by internationally recognized experts in the field of product development, Drs. Robert Cooper and Scott Edgett, PDI provides executives and managers with a wide range of products and services aimed at improving companies' new product success rates. Cooper and Edgett have worked with more than 800 businesses, including most Fortune 500 companies, and have compiled the largest knowledge base on product development best-practices in the world.

For further information please contact:

Scott J. Edgett
Product Development Institute
Tel: +1 905 304 8798
edgett@prod-dev.com