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Press ReleasesLatest New Product Development Benchmarking Study Underway ANCASTER, CANADA-June 12, 2002-Dr. Robert G. Cooper and Dr. Scott J. Edgett, leaders in the field of new product development, have commenced a much anticipated benchmarking study in partnership with the American Productivity and Quality Center (APQC). The study titled, Improving New Product Development Performance and Practices, is a collaborative learning project that will examine the critical success factors and best practices that companies have used to maintain leadership in their industries. Acting as subject matter experts, Cooper and Edgett will study leaders in new product innovation including Air Products, Dow Corning, Exxon Mobil, Kraft, and Maytag. "I'm looking forward to working with APQC over the next four months to explore current best practices in leading organizations" said Dr. Cooper. The comprehensive study will examine the link between new product drivers and measures of new product performance including exploring new product strategy, new product process, voice of customer, portfolio management, culture, and organizational approach. Thus, it will provide participants with in-depth benchmarking of best practices in new product development. The study is the latest in a series of benchmarking studies conducted by Cooper and Edgett, and is invaluable to organizations seeking organic growth through product innovation. "This study provides an excellent opportunity for us to update our extensive benchmarking data", said Dr. Edgett. The study's findings will be released in October 2002. About Product Development Institute For further information please contact: Scott J. Edgett | |||||||||||||
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